By providing sneak peeks to the album by releasing its singles, "Selfish" and "Drown," on social media before the full album release, Timberlake built anticipation and engagement among his audience. This method mirrors a content marketing strategy that emphasizes the value of releasing snippets of content to pique interest and maintain audience engagement over time.

Life as a black woman in America is challenging as we are at the intersection of racism and sexism. The senseless deaths due to racism weigh heavy. Those, coupled with the everyday racism and microaggressions, make me feel helpless and fearful - especially as a mother. There are times (read: most of the time) I feel mentally and emotionally exhausted and angry but I have to push through and put on a brave face for work and at home.