Truth
We cannot move forward from a version of events we are still pretending is fine. Christine creates room for the honest conversation—the one that clarifies what is happening and what needs to change.
A life and career built differently
The career was unconventional. Learning to trust herself was the harder work.
Christine has built companies, led teams, launched bold ideas, and helped organizations communicate through change. She has also ignored her own instincts, stayed quiet when she needed to speak, and made choices around what other people wanted, instead of what was best for her.
Both stories matter. Together, they shape the work she does now.
Career Path
Early chapter
Arrived in Boston with $200 and her belongings in a trailer, built a career in technology PR, and spoke up when she was not being given the same opportunities as male colleagues.
Founder chapter
Created a remote-first agency before remote work was common, built PerkettPR into an award-winning firm, and later launched a PR analytics software business.
Reinvention chapter
Opened YUP SUP during COVID, creating a physical retail and water-sports business after spending a career building virtually—and found new energy through movement, community, and the water.
Current chapter
Leads The Nova Method with a longtime friend and partner, teaches graduate students, advises leaders, speaks to audiences, and develops messaging across multiple platforms on topics surrounding resilience, empowerment, accountability, and purposeful pivots.
Christine knows something about starting over.
Christine moved to Boston with $200, her belongings in a trailer, and no guarantee she could make the next month's rent. She went on to found an award-winning communications agency, launch a PR analytics software company, open a coastal retail and water-sports business during COVID, and join a longtime friend to build The Nova Method.
That is the clean version of the story. The human version includes risk, reinvention, lawsuits, divorce, grief, health scares, losing people and animals she loved, and so much more.
Over time, Christine began to see a throughline between her professional work and her personal life. What happens to us shapes how we communicate, what we tolerate, the relationships we choose, and how we lead. The same things that help organizations move through disruption—truth, trust, clear communication, accountability, and the willingness to change—also help people find their way through hard seasons.
Today, she brings those lessons together to serve others. She helps people and leaders stop performing certainty, pay attention to what they already know, and turn honest insight into action. Not because she got every decision right, but because she understands what it costs when we stop listening to ourselves.
The Why
What Drives the Work
Christine does not believe resilience means brushing pain off or acting unbothered. It means recognizing the impact, doing the work, finding support, and changing what needs to change instead of staying miserable inside it.
Resilience
Resilience is not a performance of toughness. It is something we build through support, honest reflection, accountability, and repeated acts of self-trust.
Communication
The words we choose can create clarity or confusion, trust or distance, movement or paralysis. Christine helps people say what matters in a way others can hear.
Empowerment and Accountability
Empowerment is not waiting for someone else to rescue us, and accountability is not accepting responsibility for everyone else's choices. Christine helps people see what belongs to them, speak up, and make a grounded move.
Signature Philosophies
How Christine Leads
Pay attention.
Christine notices what others miss—how people speak to each other, what changes in a room, and when the stated story does not match the lived one. Her work starts by listening closely.
Tell the truth clearly.
Clarity builds confidence. Christine helps people name what is real and communicate honestly without confusing vulnerability with oversharing or weakness.
Turn insight into movement.
Reflection matters. So does action. Christine's work helps people leave with a clearer decision, a practical resource, a useful framework, or a next step they can actually take.
Recognition
Highlights & Milestones
Milestone
Built PerkettPR into an award-winning digital communications agency
Christine served as CEO, president, and founder while leading ground-breaking campaigns for technology clients.
Leadership
Co-founded The Nova Method in 2025 and serves as CEO
She helps organizations share stories with clarity and purpose, creating traction with the audiences that matter most.
Impact
Expanded influence across business, academia, and entrepreneurship
Christine leads Yup Sup, writes on people-first leadership, and serves as a graduate lecturer at Northeastern University.
You may not have chosen what happened.
You still get a say in what happens next.
Christine's work is for people willing to tell the truth, take accountability for their part, trust what they know, and take one brave step at a time—at work, at home, and everywhere the two collide.