From an early age I knew that I would challenge the norm – I never liked to follow others and was very stubborn about questioning authority. This might not have served me all that well in organized institutions, but as an entrepreneur, it has propelled me to the top of my game. I am the Founder of two companies, one a Marketing and PR Firm I ran for nearly 16 years and counting, and the other a SaaS platform for PR analytics and measurement. Here are a few other fun facts about me:
In 1992, I dropped out of college to do “find myself,” as the saying goes. I returned 1.5 years later – despite naysayers who were convinced if I left at all, I would never return. When I finally graduated in 1996, I left Michigan and moved to Boston with just $200.00 in my pocket. The one person I knew here moved away about a month after I arrived. I had to take a retail job to make ends meet while I searched for the job I really wanted – a position in a high growth tech PR agency. I wasn’t exactly living the glamorous life I had envisioned after so much hard work. (Then again, what college graduate is?!)
Just two years later, in 1998, I founded my own agency – a small business that I operated and grew to a multimillion dollar agency with executive employees nationwide. Given that “Just 1.8% of women-owned businesses generate more than $1m in annual revenues, compared with 5.3% of all U.S. firms,” according to the Wall Street Journal, I’m pretty proud of what I did with PerkettPR. We worked with leading companies around the world – from public entities such as Constant Contact, Northeastern University, WebEx and Juniper Networks to hot startups such as Photobucket, Mindjet, Conduit, Sermo and more. I grew the company’s services, staff and reputation with little more than tenacity and a stubborn drive to succeed.
Although I continue to help organizations and brands via marketing consulting and advisory services, I also lead SeeDepth Inc., a PR Analytics and Measurement platform for communicators, which I founded in 2013. Did I think I’d be a startup founder in my 40s? No, but life is rarely what we plan, is it?
I have been featured in the Wall Street Journal, Associated Press, Businessweek, Dun & Bradstreet, ABC, and more – sharing insights on everything from small business management, PR, marketing and HR, to the best tech tools, social media strategies for business, digital branding and content ideas, and even how to be a successful working parent. I sit on the Board of Directors for multiple companies in tech, healthcare and consumer lifestyle brands, and I’m an angel investor from time to time. I’m also working on a new startup – so stay tuned! You can read more details on my credentials, here.