Tag Archives: Rachel Happe

Spring Speaking Circuit – Where I’ll Be

I’m trying to get better at speaking and presenting publicly – if I’m advising clients to do so, I figure I should practice what I preach. If you’re around Boston or NYC in April or May, please consider coming to one of these events – and please do say hello and introduce yourself if we haven’t yet met. It’s nice to make real life connections with the online community.

1. BU Chapter of 85 Broads Spring Conference, April 2, 2011 Boston, MA – This year the theme is “Confessions of an Entrepreneur,” where various CEOs and founders share their journeys to starting their businesses and start-ups. I’m on the PR panel, so if you plan to enter the public relations profession, start your own firm or even just consult, hopefully I can share some valuable insights to help you in your journey.

2. Social Media & Community 2.0 Strategies, April 4-6, 2011 Boston, MA- I’ll be speaking on measurement of social media campaigns and efforts. A lot of great social media folks – Scott Stratten, Aaron Strout, Rachel Happe and many others – will be speaking as well, on various topics related to business, social media, marketing, community, branding and more.

3. Cape Cod & Plymouth Biz Event – Enterprising Women – Wake Up Wisdom for Women, April 14, 2011 Hyannis, MA – I’m lucky enough to speaking among other smart businesswomen who will also  share their experiences, tips and tools on how to be a successful female business leader. I’ll be on the “Leadership Lessons” panel.

4. Tory Johnson’s Spark & Hustle National Tour, May 12-14, 2011 Boston, MA – A tour designed to inspire small business owners, I’ll be speaking on how to embrace new marketing tools like social media and integrate them with more traditional, yet still valuable, principles. Speakers on this tour have included dynamic men and women from companies such as Vera Bradley, Sittercity, Liz Lange Maternity, QVC and many more. I’m honored to be a part of the Boston leg.

5. PR News Facebook Conference, May 24, 2011 NYC – A Facebook-focused conference designed specifically for PR professionals, where I’ll be speaking on best practices for monitoring employees’ Facebook activity for optimal and safe results. Do you know how to make your employees brand ambassadors without hijacking their personal lives?

6. unGeeked Conference; Boston, November 10-12, 2011 Boston, MA – I’m excited to not only be speaking about social media, marketing, branding and PR but to be a part of the Regional Executive Team helping to organize other speakers for this conference. Interested? Let me know. Sponsored by Mashable, unGeeked is about creating and engaging an entire community, regionally, nationally and internationally of Marketing, Branding, PR, HR, Legal, Sales and Customer Service professionals, Consultants and businesses both on-line, during a 3-day retreat and after the retreat for the ultimate in discussions and information sharing.

Thx @bradmblake. FYI @pprlisa’s take (& invite) cc @rhappe @mediaphyter @marketingprofs @FastCompany #top100women

… I would have cc’d all the women if I could have, FYI!

PerkettPR’s own Lisa Dilg assesses what the #Top100women list means to her in regards to PR. It will mean different things (or nothing at all) to others. Click through to the full post to see her reasons.

Jack Dorsey is in Fast Company today talking about influence – and the difficulty in defining it. Cathryn Hrudicka (@creativesage) wrote yesterday on her Facebook about how The Influence Project (http://fcinf.com/v/do7w) is tainted because people are taking out Ads on Facebook (ads, really?) and that’s trickery, not influence.

So what does it all mean? I think it’s all just a testament to social media’s fast moving pace – you could influence me today and not cross my mind tomorrow. That’s why this list is constantly changing – it’s based on “grades,” which really seem to be kept “up” by activity. So if you go on vacation… you could suddenly find yourself off the list and no longer influential.

Social media is a fickle thing. (And yet, of course, I’m grateful to be on the list, since my job is marketing and PR – which is all about influence, so it’s how I make a living, not just entertainment.)

Does it mean anything to you? If so, what?

Amplify’d from perkettprsuasion.com

Last week Hubspot – via Twitter Grader – highlighted the The 100 Most Powerful Women On Twitter which included a lot of influential and interesting women I expected to see there, such as Ann Handley, Jennifer Leggio, Beth Kanter, and Charlene Li, and a few surprises that I wouldn’t have readily thought of, but are very interesting to follow nonetheless. Happily, we also noted that our CEO, Christine Perkett@missusp was also included within the Top 25 women on this list – of course, we’re not surprised because we know how hard she works to keep on top of the industry, as the PR and social media landscape constantly changes. But we are very proud and impressed nonetheless. (Is this a good time to ask for a raise?)

After the initial hoopla on Twitter about the list and congratulating the women we know personally, Christine asked on Twitter, “so what does it all mean.” I’ve thought about this before when lists like this come out – do they really mean anything, and if so, what? Does the general public really care who is influential on Twitter? Are these people really influential or do they merely appear to be, to those of us who are really ingrained in social media?

After thinking about it for awhile, I’ve come up with what this particular list it means to me – I would love to hear your thoughts on what it means to you or to the rest of the world.

Our discussion about this list on Twitter prompted Hubspot to offer to sponsor a meetup for the top 100 women on this list – PerkettPR is considering organizing this event, but we want it to be more than a Tweet-up – we would like it to offer value to attendees and to maybe even benefit a charity. Would you attend an event that offered insight from the Top 100 women influencers on Twitter? If so, what would you like to get out of it? Tell us here and help us create a fantastic event!

Read more at perkettprsuasion.com