Tag Archives: Jack Dorsey

Thx @bradmblake. FYI @pprlisa’s take (& invite) cc @rhappe @mediaphyter @marketingprofs @FastCompany #top100women

… I would have cc’d all the women if I could have, FYI!

PerkettPR’s own Lisa Dilg assesses what the #Top100women list means to her in regards to PR. It will mean different things (or nothing at all) to others. Click through to the full post to see her reasons.

Jack Dorsey is in Fast Company today talking about influence – and the difficulty in defining it. Cathryn Hrudicka (@creativesage) wrote yesterday on her Facebook about how The Influence Project (http://fcinf.com/v/do7w) is tainted because people are taking out Ads on Facebook (ads, really?) and that’s trickery, not influence.

So what does it all mean? I think it’s all just a testament to social media’s fast moving pace – you could influence me today and not cross my mind tomorrow. That’s why this list is constantly changing – it’s based on “grades,” which really seem to be kept “up” by activity. So if you go on vacation… you could suddenly find yourself off the list and no longer influential.

Social media is a fickle thing. (And yet, of course, I’m grateful to be on the list, since my job is marketing and PR – which is all about influence, so it’s how I make a living, not just entertainment.)

Does it mean anything to you? If so, what?

Amplify’d from perkettprsuasion.com

Last week Hubspot – via Twitter Grader – highlighted the The 100 Most Powerful Women On Twitter which included a lot of influential and interesting women I expected to see there, such as Ann Handley, Jennifer Leggio, Beth Kanter, and Charlene Li, and a few surprises that I wouldn’t have readily thought of, but are very interesting to follow nonetheless. Happily, we also noted that our CEO, Christine Perkett@missusp was also included within the Top 25 women on this list – of course, we’re not surprised because we know how hard she works to keep on top of the industry, as the PR and social media landscape constantly changes. But we are very proud and impressed nonetheless. (Is this a good time to ask for a raise?)

After the initial hoopla on Twitter about the list and congratulating the women we know personally, Christine asked on Twitter, “so what does it all mean.” I’ve thought about this before when lists like this come out – do they really mean anything, and if so, what? Does the general public really care who is influential on Twitter? Are these people really influential or do they merely appear to be, to those of us who are really ingrained in social media?

After thinking about it for awhile, I’ve come up with what this particular list it means to me – I would love to hear your thoughts on what it means to you or to the rest of the world.

Our discussion about this list on Twitter prompted Hubspot to offer to sponsor a meetup for the top 100 women on this list – PerkettPR is considering organizing this event, but we want it to be more than a Tweet-up – we would like it to offer value to attendees and to maybe even benefit a charity. Would you attend an event that offered insight from the Top 100 women influencers on Twitter? If so, what would you like to get out of it? Tell us here and help us create a fantastic event!

Read more at perkettprsuasion.com