Tag Archives: facebook

Spring Speaking Circuit – Where I’ll Be

I’m trying to get better at speaking and presenting publicly – if I’m advising clients to do so, I figure I should practice what I preach. If you’re around Boston or NYC in April or May, please consider coming to one of these events – and please do say hello and introduce yourself if we haven’t yet met. It’s nice to make real life connections with the online community.

1. BU Chapter of 85 Broads Spring Conference, April 2, 2011 Boston, MA – This year the theme is “Confessions of an Entrepreneur,” where various CEOs and founders share their journeys to starting their businesses and start-ups. I’m on the PR panel, so if you plan to enter the public relations profession, start your own firm or even just consult, hopefully I can share some valuable insights to help you in your journey.

2. Social Media & Community 2.0 Strategies, April 4-6, 2011 Boston, MA- I’ll be speaking on measurement of social media campaigns and efforts. A lot of great social media folks – Scott Stratten, Aaron Strout, Rachel Happe and many others – will be speaking as well, on various topics related to business, social media, marketing, community, branding and more.

3. Cape Cod & Plymouth Biz Event – Enterprising Women – Wake Up Wisdom for Women, April 14, 2011 Hyannis, MA – I’m lucky enough to speaking among other smart businesswomen who will also  share their experiences, tips and tools on how to be a successful female business leader. I’ll be on the “Leadership Lessons” panel.

4. Tory Johnson’s Spark & Hustle National Tour, May 12-14, 2011 Boston, MA – A tour designed to inspire small business owners, I’ll be speaking on how to embrace new marketing tools like social media and integrate them with more traditional, yet still valuable, principles. Speakers on this tour have included dynamic men and women from companies such as Vera Bradley, Sittercity, Liz Lange Maternity, QVC and many more. I’m honored to be a part of the Boston leg.

5. PR News Facebook Conference, May 24, 2011 NYC – A Facebook-focused conference designed specifically for PR professionals, where I’ll be speaking on best practices for monitoring employees’ Facebook activity for optimal and safe results. Do you know how to make your employees brand ambassadors without hijacking their personal lives?

6. unGeeked Conference; Boston, November 10-12, 2011 Boston, MA – I’m excited to not only be speaking about social media, marketing, branding and PR but to be a part of the Regional Executive Team helping to organize other speakers for this conference. Interested? Let me know. Sponsored by Mashable, unGeeked is about creating and engaging an entire community, regionally, nationally and internationally of Marketing, Branding, PR, HR, Legal, Sales and Customer Service professionals, Consultants and businesses both on-line, during a 3-day retreat and after the retreat for the ultimate in discussions and information sharing.

Okay Facebook, that’s fine but it will make me close acct & stick to Twitter; via @FastCompany #stalkersnothanks

Seriously, this is just stupid. If I wanted to let just anyone know what I’m doing on Facebook why would I have all those Profile Privacy settings? (Even if it’s just my status update – which are very often personal updates.) If I treated Facebook like Twitter, I would accept all those friend requests sitting in my inbox from complete strangers with no reason why they want to be “friends.” If I wanted to let the world know what I was doing an didn’t care who knew, I’d say it on Twitter.

But I use Facebook differently. For now, that is. If they do this, I see no use for Facebook and will go to a different community for private communications with friends and family.

What do you think?

Amplify’d from www.fastcompany.com

Facebook Tests Stalker-Friendly “Subscribe to” Feature

Facebook SubscribeFacebook is testing a new feature that allows any user to “subscribe to” another user. What with having hundreds of friends, multiple news feeds and only so many hours in the day, you might miss out on what your ex-girlfriend is doing these days–and that will not stand!

Facebook Subscribe

The “subscribe to” feature gives you notifications whenever someone to whom you’ve subscribed takes action on Facebook, from status updates to photo uploads to wall comments. The new feature doesn’t seem to extend as far as Facebook Places check-ins–Facebook says it only applies to updated statuses and new content. Here’s their statement:

Yes, this feature is being tested with a small percent of users. It
lets people subscribe to friends and pages to receive notifications
whenever the person they’ve subscribed to updates their status or posts
new content (photos, videos, links, or notes).

AllFacebook notes that while this is sort of creepy for individuals, it could be used to great (and less weird) effect with public pages (eds. note: Please stalk Fast Company on Facebook at http://www.facebook.com/FastCompany). Imagine following a band, and never missing when that band sends out a Facebook message with new tour dates. You could see how business and other groups would find the feature pretty useful, especially since it distills the true fans from the casual ones who join every page.

In the wake of pretty much continuous privacy scandals, it’s unclear how Facebook will make this feature seem palatable. It doesn’t exactly allow anything that wasn’t possible before, but it makes obsession much easier. Perhaps Facebook would implement a way for users to approve subscribers?

In any case, the feature is merely being tested now, and may or may not ever be implemented for the general public. How do you all feel? Is this a valuable new tool, or a step over the line into creepiness?

Dan Nosowitz, the author of this post, can be followed on Twitter, corresponded with via email, and stalked in Brooklyn (no link for that one–you’ll have to do the legwork yourself).Read more at www.fastcompany.com