Tag Archives: digital marketing

Branding in An Always-On, FOMO World

DMTdate-1Next Thursday I’ll be speaking at the Cape & Plymouth Business Magazine’s Digital Marketing Summit. I’ll be talking about the challenges of branding and marketing in a world where our audiences are always on, but always moving.

How do brands know on what channels to market? How do they choose? Do they need to be everywhere? And all at once? How do they deal with their own FOMO? It’s an overwhelming prospect, especially for small businesses. I’m here to help you decide where to start, how to evolve and how to manage it all for marketing success.

Join me and other speakers from companies like Hubspot, The Social Diner, Cumulus global and more. Please find me and say hello if you’ll be there!

DATE: March 28, 2019
PLACE: Cape Codder Resort & Spa 
TIME: 12:30 – 5:30
Registration/Networking 12:30 – 1:00
Opening Keynote 1:00
Breakout Sessions 2:00 – 5:00
Networking Party 5:00
Cost: $75

Still Time To Register! Xconomy Forum: Tech Agenda 2015

I’m excited to be moderating a panel tomorrow at Xconomy’s Forum: Tech Agenda 2015. I’ll be speaking with Ellen M. Brezniak, Senior Vice President of Customer Operations at Constant Contact, and Jennifer Lum, Co-Founder and Chief Strategy Officer of Adelphic Mobile, on “Marketing in the Mobile Era: What Changes, What Doesn’t.” 

While we have quite a timely topic to discuss, there are plenty of other great speakers. From ecommerce to cloud computing, to hackers, robots and drones, to 2015 predictions, the day is sure to be energetic and informative. Join some of Boston’s smartest investors, entrepreneurs, business owners and journalists. The event begins at 12:30 and – bonus – you can take $100 off with discount code “XconFriend.” The full agenda is here, and registration is here.

Hope to see you there!