Two Simple Tips For Building Brand Community

What makes a community? This week I was on a social media panel at MIT Sloan, where we began the conversation with this topic – community building. How do you use social media to build a community around your brand?

There are two key words that come to mind when I think of community:

  • Helpful
  • Resourceful

It’s easy to broadcast on social media, but if you’re looking to build a community and advocacy around your brand, lead with these two values. Be helpful – post tips, tricks, and hacks – tell people how they can do things better or easier. Be resourceful – build up your thought leadership around key subjects that you know are important to your connections. Offer insights, experiences or opinions. Be thoughtful. When people know they can rely on your for quality content, they will continue to come back to your channels. You have become a resource to them.

Another simple approach is to think about walking into a party in your new neighborhood. Let’s say you’ve just moved in. If you want to become a part of the community, you don’t barge into the party loudly broadcasting how great you are and pitching people on what you do. You’d likely take the time to introduce yourself, get to know what matters to your neighbors and, if appropriate, offer up insights on things you have in common, sharing your experiences.

Online isn’t really all that different. Brands lose sight of this. Just because you can broadcast on social media doesn’t mean that all you should broadcast is information about yourself. Brands especially need to take care with how they establish and build community. It’s okay to share information about your products and services but in the end, by being a resource and offering ongoing information about topics related to your business – and to what your audience cares about – you will develop stronger relationships.

For more on this and other social media tips, check out the video from the panel. Bobbie Carleton of Innovation Women was our amazing moderator. Thank you for the opportunity, Bobbie!

 

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About Christine Perkett

I've spent my career coaching CEOs, CMOs, and COOs on how to best market and grow their companies, how to inspire and motivate their workforces, and how to manage in good times and in bad. I'm a serial entrepreneur who has founded three companies. I've received numerous accolades and awards including being named a “Top 100 Must Follow Marketing Mind” in Forbes, a 2020 Top 50 Social Media Influencer in Planable, a “Boston 50 on Fire” finalist, a “Top CEO to follow on Twitter,” a “Top 50 Social Media Influencer on Twitter” by Vocus (now Cision), and one of the 250 Most Influential Women Leaders by Richtopia since 2015. I've been featured in numerous outlets for my expertise including Associated Press, ABC, New York Times, The Wall Street Journal, USA Today and many more. I am also an adjunct Professor of Digital Marketing and Media at Northeastern University in Boston. I champion women in business and enjoy helping others make their dreams come true. Personally, I 'm a mom to four who loves dogs, the ocean, fashion, marathons, wine, humor and kindness.

1 thought on “Two Simple Tips For Building Brand Community

  1. Pingback: PROMOTING YOUR SPEAKING ENGAGEMENTS | Innovation Women

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