Marketing Tips For Startups

I was lucky enough to be included in an article today, “25 Startup Marketing Tips To Get Traction,” at MediaLeaders.

Some of my favorite tips from the piece include:

Put up your marketing site and blog at least 6 months prior to launch. – @PlanPod

To get the product in front of your customers you have to work on distribution. – @HarriRautio

Startups should know who their target customers are and which publications they read.- @LydHow

I especially like that last one, because it’s a big part of what we provide at SeeDepth. Not only do we help you to easily measure and score your PR, but our Services team also helps companies – especially startups – understand why a certain publication might be more important than another, and to build a media target list that makes sense. Too many companies waste time and money just hoping to “get coverage” instead of securing coverage in the right places – those that their buying audience actually read.

Click through to read the other tips – here’s mine below (feel free to click and share!). What would you add?

Feature others on your blog so they will spread the news and link back to your site. – @missusP

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About Christine Perkett

I've spent my career coaching CEOs, CMOs, and COOs on how to best market and grow their companies, how to inspire and motivate their workforces, and how to manage in good times and in bad. I'm a serial entrepreneur who has founded three companies. I've received numerous accolades and awards including being named a “Top 100 Must Follow Marketing Mind” in Forbes, a 2020 Top 50 Social Media Influencer in Planable, a “Boston 50 on Fire” finalist, a “Top CEO to follow on Twitter,” a “Top 50 Social Media Influencer on Twitter” by Vocus (now Cision), and one of the 250 Most Influential Women Leaders by Richtopia since 2015. I've been featured in numerous outlets for my expertise including Associated Press, ABC, New York Times, The Wall Street Journal, USA Today and many more. I am also an adjunct Professor of Digital Marketing and Media at Northeastern University in Boston. I champion women in business and enjoy helping others make their dreams come true. Personally, I 'm a mom to four who loves dogs, the ocean, fashion, marathons, wine, humor and kindness.

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