Expectation Is A Killer Of Creation – Breaking The Rules For Success

Last week I wrote this post for Forbes, asking 13 successful women what one attribute helped get them where they are today. Their answers vary, and I encourage you to read through them for inspiration. I didn’t include my answer – it felt a little too unwarranted for the venue – but since many folks have asked me about my one attribute, I thought I’d share it here.

The one trait that has helped me get to where I am today (other attributes have helped me stay) is ignoring the rules. I don’t always ignore all the rules but like my religion, I use them more as a guideline. Often, I purposely won’t look up how something is typically accomplished, because I don’t want to be restricted by the doubts, expectations or opinions that other people’s experiences can put in my mind. If I had followed some of life’s more obvious rules, I wouldn’t have moved to Boston, I wouldn’t have started my own companies and I wouldn’t have worked with some of the really great people I have the privilege of calling colleagues. Sometimes people will say to me, for example, “You can’t ask that,” or “You contacted who?!” – because their own fears of failure, or ego, would have held them back from doing so. Sometimes, expectation is a killer of creation.

What’s one attribute that’s helped you achieve success? I’d love to hear from you in the comments.

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About Christine Perkett

I've spent my career coaching CEOs, CMOs, and COOs on how to best market and grow their companies, how to inspire and motivate their workforces, and how to manage in good times and in bad. I'm a serial entrepreneur who has founded three companies. I've received numerous accolades and awards including being named a “Top 100 Must Follow Marketing Mind” in Forbes, a 2020 Top 50 Social Media Influencer in Planable, a “Boston 50 on Fire” finalist, a “Top CEO to follow on Twitter,” a “Top 50 Social Media Influencer on Twitter” by Vocus (now Cision), and one of the 250 Most Influential Women Leaders by Richtopia since 2015. I've been featured in numerous outlets for my expertise including Associated Press, ABC, New York Times, The Wall Street Journal, USA Today and many more. I am also an adjunct Professor of Digital Marketing and Media at Northeastern University in Boston. I champion women in business and enjoy helping others make their dreams come true. Personally, I 'm a mom to four who loves dogs, the ocean, fashion, marathons, wine, humor and kindness.

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