Don’t Go Stale

When you leave something open on a shelf for a while, say saltine crackers, they lose their “crunch.” Technically, you can still eat them but the experience just isn’t as pleasurable as it is when you first open the package.

The same concept can go for your business or your career. For example, you may have clients who have been with you for many years and you keep doing the same things for them year after year. Perhaps those things are technically working – and the client is satisfied – but they’re certainly not innovative. Without trying new things and pushing the envelope a bit, your relationship can become stale and eventually, the client will notice. Even if some things still work – the crunch (the spark, the “aha” feeling, the excitement) is likely missing.

Your career can go stale, your relationships – even your parenting. When we put things on auto pilot and don’t attend to them – asking ourselves how we can improve, what can we do that’s unique and different, how we can keep the romance alive, what questions should we push our children on, etc. – things can go stagnant. And by very definition, “having no current or flow and often having an unpleasant smell as a consequence,” stagnant is not a good thing.

So even if you’re comfortable – ask yourself how you can rock the boat a little. Get things moving again. What new things can you try? When’s the last time you brought up a new idea for consideration? Push others out of their comfort zone by stepping out of yours. It’s the only way to keep the crunch.

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About Christine Perkett

I've spent my career coaching CEOs, CMOs, and COOs on how to best market and grow their companies, how to inspire and motivate their workforces, and how to manage in good times and in bad. I'm a serial entrepreneur who has founded three companies. I've received numerous accolades and awards including being named a “Top 100 Must Follow Marketing Mind” in Forbes, a 2020 Top 50 Social Media Influencer in Planable, a “Boston 50 on Fire” finalist, a “Top CEO to follow on Twitter,” a “Top 50 Social Media Influencer on Twitter” by Vocus (now Cision), and one of the 250 Most Influential Women Leaders by Richtopia since 2015. I've been featured in numerous outlets for my expertise including Associated Press, ABC, New York Times, The Wall Street Journal, USA Today and many more. I am also an adjunct Professor of Digital Marketing and Media at Northeastern University in Boston. I champion women in business and enjoy helping others make their dreams come true. Personally, I 'm a mom to four who loves dogs, the ocean, fashion, marathons, wine, humor and kindness.

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