Is Target going up market or is Gilt coming down? An interesting collaboration… I wouldn’t have imagined Target’s brands – even the higher-end designer collaborations – as part of the usual “luxury designers and fashion brands” at Gilt. But, as I mentioned earlier this year, with the competition in the “private sale/sample sale” market growing daily, these early market entrants are going to have to continue to get creative – especially as the market begins to recover and shoppers open their wallets again.
This is an interesting, seemingly opposite move, as compared to Rue La La’s recent collaboration with Elle Magazine (focused on up and coming luxury designers like Whitney Port). What do you think?
Mark your calendar and register below. Beginning Friday, August 20, Target is partnering with Gilt Groupe, the invitation-only shopping site, for an exclusive 36-hour preview-shopping event of select pieces from Target’s newest designer collaborations with John Derian, Tucker and Mulberry.
Intrigued? We thought so. All you need to do is make sure you are a registered member of Gilt Groupe, a fabulous online boutique featuring luxury designers and fashion brands at prices up to 70% off the retail. In fact, you can register right here for free—and Gilt is throwing in a $10 credit to get you started!
So, start dreaming about John Derian’s handmade decoupage designs for home (think dishware, storage and décor), the perfect silhouettes of Tucker’s ready-to-wear apparel and the chic handbags from Mulberry, all available in exclusive Target collections.
The sale will only last 36 hours, and quantities are limited; Register for free now to ensure fast access when the sale starts for best selection.