I’m pretty sure there’s enough creative minds at W to go beyond an “obvious” title. Can’t wait.
Cameras have been trolling the halls of the W offices filming a documentary of the making of the magazine’s September issue under new editor-in-chief Stefano Tonchi. The magazine’s redesign will debut for September, which is, traditionally, any fashion magazine’s biggest issue of the year. A rep for the magazine tells us the release date for the film will be “around late October,” but wouldn’t provide many more details. So it’s unclear if this will be anywhere near as big as Vogue‘s documentary about its September issue, directed by R.J. Cutler. Of course, the bad thing about being the second magazine to do this kind of thing is that the most obvious title — The September Issue — has already been taken.