Who Knew? Brighter is Not Always Better

Every May during our annual family vacation to Hilton Head, we have to turn off any ocean-facing lights off 9 p.m. The city requires this in respect to the nesting sea turtles, in an attempt to help the creatures flourish. Bright lights can confuse the turtles and cause them harm or an untimely death.

Interestingly, night lights are not only dangerous to sea turtles but to humans, too. A recent article in U.S. News & World Report highlights the dangers of a “bright night” – indicating that breast cancer is nearly twice as common in brightly lit communities as in dark ones, and that light pollution costs our nation about $10.4 billion a year.

In an effort to encourage others to pay attention to this growing issue, more than two dozen cities worldwide will dim their lights on March 29 in an hour-long demonstration. According to the article, Atlanta, Chicago, Phoenix and San Francisco will all join in the demonstration by turning off the lights of some notable landmarks, including the Golden Gate Bridge.

You can help alleviate light pollution and its harmful effects – such as disorientation to outdoor animals and hormonal disturbances in humans that can possibly fuel tumor growth – by turning off outdoor lights by 10 p.m. To read more about the possible harmful effects of bright nights and light pollution, visit U.S. News & World Report or the International Dark-Sky Association – a “non-profit member organization that teaches others how to preserve the night sky through fact sheets, law references, pictures, and web resources.”

This entry was posted in Give Back, Personal, Who Knew?! and tagged , , , on by .

About Christine Perkett

I've spent my career coaching CEOs, CMOs, and COOs on how to best market and grow their companies, how to inspire and motivate their workforces, and how to manage in good times and in bad. I'm a serial entrepreneur who has founded three companies. I've received numerous accolades and awards including being named a “Top 100 Must Follow Marketing Mind” in Forbes, a 2020 Top 50 Social Media Influencer in Planable, a “Boston 50 on Fire” finalist, a “Top CEO to follow on Twitter,” a “Top 50 Social Media Influencer on Twitter” by Vocus (now Cision), and one of the 250 Most Influential Women Leaders by Richtopia since 2015. I've been featured in numerous outlets for my expertise including Associated Press, ABC, New York Times, The Wall Street Journal, USA Today and many more. I am also an adjunct Professor of Digital Marketing and Media at Northeastern University in Boston. I champion women in business and enjoy helping others make their dreams come true. Personally, I 'm a mom to four who loves dogs, the ocean, fashion, marathons, wine, humor and kindness.

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